Rosemary Ostfeld’s passion for healthy sustainable food has deep roots and broad branches.
“When I was growing up, I spent a lot of time outdoors doing sports and enjoying nature. I’ve learned that having a healthy and sustainable diet is the most powerful thing the average person can do to conserve the environment. You can have a positive impact on the planet at every meal.”
Rosemary’s mother started a natural food store in the early 1970’s, planting in her child an interest in organic food. That interest grew after spending a summer in her hometown of East Lyme working at White Gate Farm, and it blossomed into graduate studies in land economy and researching strategies for sustainable agriculture.
Healthy PlanEat brings those ideas down to earth. “I’ve started Healthy PlanEat because I want to make it easier for everyone to have a healthy and sustainable diet,” said Rosemary, Healthy PlanEat founder and CEO.
HealthyPlaneat.com connects farmers and customers so farm-fresh food finds its way to local tables. The website makes it easy to order just harvested and locally produced foods from farms that are using sustainable practices. Healthy PlanEat works with USDA Certified Organic and NOFA Farmer’s Pledge Farms.
The process is simple. Choose a farm or location and view the available items: veggies, eggs, cheese, oysters, maple syrup, honey, beef, pork, chicken, and more depending on the season and the farms. Arrange pick up at the farm, farmers market, or a pop-up location. Viewing available items and paying online make it easy to make healthy eating part of your plan. There is a weekly pop up at the East Lyme Town Hall on Saturday mornings and more pop up locations in the works.
Rosemary really wants people to get to know their farmer—the backbone of our food supply. She just launched a new series on social media called Healthy PlanEat Explore Local.
“If you’re looking for an alternative to going to the grocery store, buying from local farmers that use sustainable growing practices is good for the environment and builds a strong food system for our community.”
The series kicks off with Drew Burnett from Drew’s Honeybees, an apiary in Norwich. Future episodes will feature Cato Corner Farm and Cold Spring Farm in Colchester, among others. Follow the series on YouTube, Facebook, or Instagram.
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