Shop local. Win prizes.

Beginning on Small Business Saturday, November 30, and continuing until Tuesday, December 24, pick up a Holiday Shopping Trail passport at participating venues in eastern CT.

Collect stickers by visit, shopping or dining local at venues listed in the passport. The stickers enter you into a drawing for prizes, including gift cards and certificates, gadgets, or even free round-trip airfare to Ireland courtesy of Aer Lingus!


Grand Prize

Free round trip airfare to Ireland courtesy of Aer Lingus
Terms and conditions apply.

Second Prize

Over 100 Day Tours available to choose from. From a journey into New York City to see the 9/11 Memorial and One World Observatory or a sojourn to Cape Cod, there are so many choices for a great day out!
Courtesy of Tours of Distinction

Third Prize

Prizes include: 50+ Gift Certificates, Wine Tastings, Gift Baskets, and more!

holiday shopping trail

Participating Businesses

Old Lyme

Laysville Hardware
171 Boston Post Road

The Bowerbird
46 Halls Road

East Lyme

Your CBD Store East Lyme
170 Flanders Road, Suite D7


Alpha Aero Draperies Inc
170 Flanders Road

301 Main Street
Black Friday (11/29) and Holiday Stroll/ Small Business Saturday (11/30) Specials

46 Pennsylvania Avenue
20% off all weekend long.
Free gift with purchase on Black Friday (11/29)

Gumdrops & Lollipops Candy, Ice Cream & Diner
334 Main Street

L&J Blooms Florist & Gifts
24 Pennsylvania Avenue
10% Off Christmas arrangements in store or Online using code Elf. Floral Website is or shopping at

Mishale’ Bridal
36 Pennsylvania Avenue
20% off

Niantic Bay Bicycles
8 Methodist Street
Selected items discounted. Excellent selection of new and used bicycles, kids bikes too!

The Village Bake House
28 Pennsylvania Avenue

Village Wines & Spirits
245 Main Street
10% off sales value for anyone with a Trail Passport, on Small Business Saturday (11/30) and Black Friday (11/29). 5% off on all other days 11/30 through 12/24

Weight No Longer
170 Flanders Road, D6
10% off a 3 month weight loss program; 10 units of Botox for $100; 10% off Spider Vein Treatment; $50 off Juvederm Dermal Fillers

Wild Birds Unlimited
190 Flanders Road
Holiday Shopping Trail Passport Holders Receive a FREE 5 lb bag of WBU Deluxe Blend Birdseed with the purchase of a Bird Feeder. Offer valid 11/30-12/24.


Ivy’s Simply Homemade
316 Boston Post Road
Small Business Saturday (11/30): Free Samples, Hot Beverages and Food.

Mallove Jewelers
262 Boston Post Road

New London

Custom House Museum Shop
150 Bank Street
20% off in the shop on Small Business Saturday (11/30) (NLMS members receive their usual 10% off, too, for a total discount of 30%)

Flavours of Life, The Fair Trade Store
86 Bank Street
Show your passport and receive 20% off all holiday decor: ornaments, wreaths, garland’s, decorations!

Homeward Bound Treasures
35 Golden Street

Mike’s Famous Harley-Davidson
951 Bank Street

NoRA Cupcake Company
60 Bank Street

Northern Light Gems
60 State Street
Take an additional 10% at the register when Passport is applied to existing sales.

One Personal Grooming Studio
20 Bank Street
Receive 10% off any gift certificate purchase. Product specials and gift sets available.

Right Path Organic Cafe
147 Bank Street
Show your passport and receive 15% off the beverage of your choice. One offer per person per day.

Studio 33 Art & Frame Gallery
140 Bank Street
Studio 33 will be open Friday, November 29 from 5 – 8 pm for shoppers. Special promotions will be available throughout the shopping season.

Wireless Zone of New London
351 North Frontage Road


Mystic Cheese Co Cafe
225 Leonard Drive

Puffins Restaurant
169 Thames Street

The Ultimate Bath Store/The Granite Group
1425 Gold Star Highway

Wireless Zone of Groton
220 Route 12


25 West Main Street

Adventure Mystic
15 Holmes Street

Alice in the Village
27 Coogan Boulevard

Bank Square Books
53 West Main Street
We will host local author Patricia Walsh Chadwick to sign her memoir Little Sister from 1 to 3 p.m. on Small Business Saturday (11/30). Stop by, meet the author and get a personalized book for yourself or a friend! We gift wrap and ship for free!

Board & Brush Mystic
80 Stonington Road
Gift certificate sale.

Catherine M
33 W Main Street

Chapter One Food & Drink
32 W Main Street
Happy Hour, both Friday & Saturday, 4 to 7 pm!

Goldsmiths and Silversmiths
9 West Main Street

Hang the Moon
31 W Main Street

Hilton Mystic/The Irons
20 Coogan Boulevard

Ivory Ella
12 West Main Street

La Cote Mystic
16 W Main Street

Lis Bake Shop
15 Holmes Street

Main Street Soap Emporium
22 E. Main Street

Mallove’s of Mystic
4 Holmes Street

Mystic Cycle Centre
25 Stonington Road
Black Friday (11/29), Small Business Saturday (11/30), bike shop Sunday, cyber Monday sale! All weekend long! Come in for the best deals of the year!

Mystic Seaport Museum Store
47 Greenmanville Avenue
Do not miss member double discount days.

Mystic Knotwork
2 Holmes Street

14 Clara Drive
10% off gift card purchases on 11/29 and 11/30.

River Jam at Mystic Shipyard
100 Essex Street
2 for one Tickets for River Jam

Rochelle’s on Cottrell
11 Cottrell Street
25% off Black Friday (11/29) through cyber Monday (12/1)!

Rochelle’s on Main
42 W Main Street
25% off Black Friday (11/29) through cyber Monday (12/1)!

Scrapbook Cove LLC
80 Stonington Road
On small business Saturday (11/30) we will offer a free gift for each purchase as long as supplies last.

Shades of Mystic
11 Cottrell Street

The Black Dog Mystic
24 West Main Street
Black Friday (11/29) Discounts

The Blue Horse Children’s Shop
1 West Main Street

The Company of Craftsmen
43 West Main Street

The Finer Line Gallery
48 West Main Street

The Spice & Tea Exchange of Mystic
6 West Main Street
Seasonal Tea’s – Assorted dips for sampling – Holiday Gift Packs.

Tidal River Clothing
28 West Main Street

Trade Winds Gallery
5 West Main Street

Trove Mens Provisions
15 West Main Street


Carolyn Yost Estate Jewelry & Stonington Antiques Etcetera
148 Water Street
Mention Holiday Shopping Trail and receive a free gift.

Fleming’s Feed
786 Stonington Road
Fresh cut fraser fir Christmas trees, custom wreaths, roping, and more!

Indigo Elephant
The Velvet Mill, 22 Bayview Avenue, Unit 77
15% off purchase.

Social Espresso Bar
The Velvet Mill, 22 Bayview Avenue

Stonington Vineyards
523 Taugwonk Road
10% off 6 or more wines!

The Beer’d Brewing Co.
The Velvet Mill, 22 Bayview Avenue
Small Business Saturday (11/30) Special – 25% OFF ALL Glassware (in store only, not valid online)

Zest Fresh Pastry, LLC
The Velvet Mill, 22 Bayview Avenue, 1A

Black Orchid Jewelers
119 Water Street


Next Tech Solutions
158 S Broad Street


Jonnycake Center of Westerly
23 Industrial Drive
Shoppers: enjoy extra savings on Small Business Saturday (11/30) with a one-day-only storewide 20% discount!

Melissa Ashley Brides
32 High Street

Savoy Bookshop & Café
10 Canal Street
From 10 to 12 on Small Business Saturday (11/30), we will host the Ocean Community Chamber of Commerce for a book launch for the Westerly Pop-Up Book. In addition, we will offer free shipping and gift wrapping!

North Stonington

Country Wellness Center
391 Norwich Westerly Road

81 Norwich Westerly Road


Holdridge Home and Garden
749 Colonel Ledyard Highway
A Full Selection of indoor and outdoor holiday decorating. Everything from live green goods, artificial greens, lights, trees, roping, wreaths. A great selection of holiday gift ideas, as well.

Gales Ferry

Connecticut Lash Co.
7 Hurlbutt Road, Suite E

Holmberg Orchards
12 Orchard Lane

Jac’s Cleaning Service, LLC
7 Hurlbutt Road

Tremblay’s Ceramic Creations
7 Hurlbutt Road


Stephanie’s Hair Care/ The Hair Stop
98 Fellows Road


Montville Florist
315 Route 32


Guy Fieri’s Foxwoods Kitchen & Bar
350 Trolley Line Boulevard
10% off food and beverage.

High Rollers Luxury Lanes
350 Trolley Line Boulevard
10% off food and beverage.

Red Lantern
350 Trolley Line Boulevard
10% off food and beverage

Scorpion Bar Foxwoods
350 Trolley Line Boulevard
10% off food and beverage.

Spellbound Escapes
455 Trolley Line Boulevard
November 29 & 30 ONLY: 25% Off Private Games. Buy 3 Tickets, Get a 4th FREE! Terms & conditions apply.

Tanger Outlets at Foxwoods
455 Trolley Line Boulevard
Get ready for Tanger’s biggest sale of the year! Shop the Moonlight Madness sales event starting on Thursday, Thanksgiving Night!


Primitive Crow Antiques and More
441 Salem Turnpike
Holiday open house


Cafe Otis
80 Broadway
No time to cook during the busy holiday season? Come to Cafe Otis for lunch & pick up dinner! Get 2 free sides with the purchase of a whole rotisserie chicken. Offer Valid 11/30-12/24.

Keith’s Appliances
320 West Thames Street

Slater Memorial Museum
108 Crescent Street
10% off total purchase for passport holders.

Small Potatoes
204 Sturtevant Street

The Spa at Norwich Inn
607 West Thames Street
15% off of food (excluding alcoholic beverages) Sunday-Friday in Kensington’s and Ascots, not to be combined with other offers. Patrons must show their passports.

These Guys Brewing Company
78 Franklin Street


Love Me Two Times Boutique
15 Merchants Avenue
20% off one item (includes bridal, special orders and tux rentals excluded)


Preston Ridge Vineyard
100 Miller Road


Enchanted Jewelry
131 Norwich Road
Bring your bags of watches needing watch batteries!

Habitat for Humanity of Eastern Connecticut Plainfield Restore
808 Norwich Road
11/30-12/7: 10% Off All Furniture over $10.00
12/8-12/14: 15% Off All Furniture over $10.00
12/15-12/21: 20% Off All Furniture over $10.00


Plumgully Farm
69 Bricktop Road

North Windham

361 Boston Post Road
Raffles and giveaways during the entire Holiday Shopping Trail event. Hot Chocolate Bar.

Wireless Zone of North Windham
361 Boston Post Road

South Windham

Miller Brothers VP Fuel
801 Windham Road
We will pay the sales tax on purchases on Small Business Saturday (11/30).

All Sleep
885 Windham Road
$10 off a custom pillow from our Pillow Fill Station!

Ladd’s Garden Center/ Fairy Hop Gift Shop
671 Windham Road
Christmas Decorating Showcase


Dawn’s Designs
69 Bridge Street Plaza

249 Columbia Avenue
Live Christmas wreaths, trees, cemetery logs, holiday gifts, and decor.

The Mill Museum Gift Shop
411 Main Street
Gift shop plus a craft show of local artisans: 11/30, 12/1, 12/7, 12/8

Thread City Diner
931 Main Street

Willimantic Food Coop
91 Valley Street


Over And Over Barntique
415 Route 6


eyeTrade Optical Shop
1197 Main Street
Buy one, get one half off.


Pizza Mike’s Pizzeria
1659 Storrs Road
Get a large cheese pizza for only $10.00!

The Hoot
86 Storrs Road

Holiday Hill Day Camp
41 Chaffeeville Road
Enroll for summer 2020 by November 30, for our Early Bird Super Savings – $110 discount per two-week camp session!

The Emporium by Windham Arts
East Brook Mall, 95 Storrs Road


Tolland Red and White
46 Tolland Green
10 percent off purchase if Passport is presented. Excludes candy and food items.


Red Barn Creamery/Stearns Farm Stand
483 Browns Road


Wireless Zone
2450 Main Street

Stafford Springs

Artisans at Middle River
60 Main Street
Our gallery will be participating in Small Business Saturday (11/30), with give-aways, refreshments, and one big party on Main Street in Stafford Springs!


Antiques Marketplace
109 Main Street

Arts and Framing
136 Main Street

August & March Home
130 Main Street

Bens Beans Coffee Roasters
164 Main Street

Flying Carpet Studio
112 Main Street, # 12

Lilium Florist
350 Kennedy Drive
10 % off on any cash and carry Item of $25.00 or more

Green Valley Glass
22 South Main Street
15% Off all Glass Purchases on Black Friday (11/29).

K’s Sweet Spot
112 Main Street

Renee’s Working Girl Catering Service LLC
142 School Street

The Courthouse Bar and Grille
121 Main Street
Courthouse “Summons to Appear” Gift Cards available in any denomination.

The Windows Art Gallery
112 Main Street Unit 3
10% off framed art work, gift certificates for classes and 10% off group classes. Leather products for sale.

Twigs and Pearls
136 Main Street
Free gift with purchase of $50 or more.

Victoria Station Cafe
91 Main Street

Wireless Zone of Putnam
207 Kennedy Drive

Wonderland Comics
160 Main Street
Black Friday (11/29) and Small Business Saturday (11/30) Sale


Wireless Zone of Killingly
1105 Killingly Commons Drive


Lilium Florist
86 Main Street
10 % off on any cash and carry item of $25.00 or more



HighFlyer Zipline at Foxwoods
Gift cards are for sale online as well as the 2020 booking calendar to choose your date and time!

L&J Blooms Florist & Gifts
Christmas arrangements in store or Online using code Elf. Floral Website is or shopping at

Rachel Beth’s Healing Therapies
Rachel Beth’s Healing therapies is a product line of all natural health and beauty products using therapeutic grade essential oils: custom oil blends, body scrubs, lotions, soaps, face mists, and room sprays. Rachel also offers crystals and reiki healing.

WorkLocal – CoWorking, Meetings, and Event Space
Half Price Unlimited Membership for all new members who sign up in the month of November.
Give the Gift of Coworking! Buy one, get one free month for all those who purchase a membership for someone else during the month of December.


Comcast Business


Hall Communications

The Chamber of Commerce Windham Region
Windham Arts
Old Saybrook Chamber of Commerce
New London Main Street
Southeastern Connecticut Cultural Coalition
Greater Norwich Chamber
Putnam Business Association
Greater Mystic Chamber of Commerce
Downtown Mystic Merchants Association