How It Works
Shop local this holiday season and enter to win great prizes! The Holiday Shopping Trail is online this year with challenges you can complete every day. The more you click, share, and shop, the more chances you have to win!
Play to win the Grand Prize—a $500 splurge at the business of your choice!—or one of many great prizes from shops, restaurants, and venues on the Trail, including gift cards, gift baskets, gadgets, home items, and more!
Grand Prize: $500 to the business of your choice Terms apply.
Second Place: $250 worth of gift cards to participating businesses
Third Place: $100 worth of gift cards to participating businesses
Plus, you get entered to win a random prize drawings – gift cards, gift baskets, and more – just for participating!
See the participating businesses below. More prizes coming soon!
It’s never too late to sign up!
4 Ways to Shop Local
The 2020 Holiday Shopping Trail & Challenge is sponsored by
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Thank you to our partner organizations:
Old Saybrook Chamber of Commerce | Southeastern CT Cultural Coalition
Thank you for participating in our Holiday Shopping Trail!
Winners will be notified by email shortly.
Where to Shop
Filter the table by business category or location and click the + to see if your favorite business is currently running any holiday specials!
| Business | Town | Category | Specials | ||
|---|---|---|---|---|---|
| Over Andover Barntique 415 Route 6 | Andover | Retail | 11/27, 11/28 & 11/29 - giveaway grab bags for the first 20 customers each day! 12/4 FLIP COIN, 12/12 FOOD FEST FOOD TRUCK, 12/17 UGLY SWEATER SOIREE, 12/20 FURNITURE FRENZY - see website for details! | ||
 | L&J Blooms Florist & Gifts 11 Baker Lane | East Haddam | Services | SHOP NOW | Black Friday and Small Business Saturday Deals 15% off all holiday wreaths. 20% off in home holiday decorating. Holiday deal, Order christmas centerpiece by December 12th to receive free delivery. |
| Wondrous Finds 11 Baker Lane | East Haddam | Retail | 10% off anything | ||
| Essex Indoor Golf Center 23 Saybrook Rd, suite 5 | Essex | Entertainment | gift certificates available, any demonination | ||
| Village Pizza 1602 Route 12 | Gales Ferry | Food & Beverage | Buy any four large pizzas get a large cheese free. By any large Gourmet pizza get a small cheese free Buy any 2 large gourmet pizzas get 12 free wings and a 2 L bottle of soda | ||
 | Aspekto Jewelry 100 Plaza Ct, Unit 656 | Groton | Retail | SHOP NOW | 15% Off All Jewelry Orders + Free Shipping Valid: November 28 - 30 |
| Baymont Inn and Suites Groton/Mystic 360 Rt 12 | Groton | Services | |||
| Board & Brush 80 Stonington Road Suite A-2A | Groton | Entertainment | 11/27-11/29 Purchase two DIY @home kits and receive a coupon for $20 off a future workshop (must book workshop between 12/23/20 and 5/31/21). | ||
| Flanagan's Food and Drink 360 Rt 12 | Groton | Food & Beverage | |||
| Holdridge Home and Garden Showplace 749 Colonel Ledyard Hwy | Ledyard | Retail | Holdridge's has unique gifts and everything you need for the DIY. We have fresh and LOCAL live and cut Greens and Trees. Our artificial trees and roping are high quality and will last for years! | ||
| Ledyard Town Spirits 749a Colonel Ledyard Highway | Ledyard | Retail | |||
| Tanger Outlets at Foxwoods 455 Trolley Line Blvd | Mashantucket | Retail | Great Tanger Friday, November 27th Doors open from 6am - 9pm Free Gift - Dash the Deer Show $100 worth of same day receipts at Shopper Services to receive a Holiday Plushie. While supplies last. | ||
| Your CBD Store 170 Flanders Rd., D7 | East Lyme | Retail | Your CBD Store is offering holiday bundle packages from 10% to 25% off!! We make a beautiful holiday tin filled with cbd products of your choosing and add a few small items to create the perfect gift. | ||
| Your CBD Store 972 Boston post road | Milford | Retail | Your CBD Store is offering holiday bundle packages from 10% to 25% off!! We make a beautiful holiday tin filled with cbd products of your choosing and add a few small items to create the perfect gift. | ||
| Nature's Art Village 1650 Hartford-New London Tpke. | Montville | Other | December 3rd - December 6th is our Annual Toy Sale | ||
| Alice in the Village 27 Coogan Blvd, 26 a | Mystic | Food & Beverage | 20%-50% off on tea tins, jewelry, and nightmare before Christmas items. | ||
| Bank Square Books 53 West Main Street | Mystic | Retail | |||
| Ivory Ella 12 West Main Street | Mystic | Retail | |||
| Main Street Soap Emporium 22 E. Main St | Mystic | Retail | |||
 | Mystic Knotwork 25 Cottrell Street | Mystic | Retail | SHOP NOW | Free Shipping for orders over $40 November 23 - 30 |
| Mystic Seaport Museum 112 Greenmanville Ave | Mystic | Retail | MEMBER DOUBLE DISCOUNT DAYS 11/27-12/06 Mystic Seaport Museum members will receive 20% off* their purchase! Visit mysticseaport.org for days and hours of operation. *some exclusions apply | ||
| Mystified 14 Clara Dr, Suite B | Mystic | Entertainment | |||
| Rochelle's on Main 42 W. Main Street | Mystic | Retail | Rochelle's Boutiques offer a wide range of gifts for everyone on your list! Black Friday Weekend: STOREWIDE SALE in all locations! Holiday Cheer & Store Specials now through Christmas! | ||
| Rochelle's on Cottrell 11 Cottrell Street | Mystic | Retail | Rochelle's Boutiques offer a wide range of gifts for everyone on your list! Black Friday Weekend: STOREWIDE SALE in all locations! Holiday Cheer & Storewide specials now through Christmas! | ||
| The Blue Horse Children's Shop 1 W Main Street | Mystic | Retail | |||
| The Spice & Tea Exchange of Mystic 6 W. Main St | Mystic | Retail | 12 Days of Christmas (promo), Dec. 1- Dec 12. Each day a different promo will be announced. We will do phone orders and hold your purchase for the 12 days so limiting contact | ||
| Title IX: A Pop-Up by Bank Square Books 345 State Street | New London | Retail | |||
 | Flavours of Life, The Fair Trade Store 86 Bank Street | New London | Retail | SHOP NOW | Holiday Promotion: November 28 - December 24: Free organic, fair trade chocolate bar with your purchase of $25+ |
 | Habitat for Humanity of Eastern Connecticut 377 Broad Street | New London | Other | SHOP NOW | Our two ReStore locations will close on Wednesday 11/25 at 2:00pm and reopen on Saturday 11/28 at 10:00 am for Small Business Saturday. Both stores are closed on Thanksgiving and Black Friday. |
| Mercedes Benz of New London 488 Coleman st | New London | Other | Holiday sale on all remaining 2019 Models | ||
| New London Maritime Society/Custom House Maritime Museum 150 Bank Street | New London | Retail | NL Maritime Society offers 2-for-1 gift memberships this holiday season, with a 10% off in the Custom House MUSEUM SHOP on Small Business Saturday -- for gifts with an extra feel-good factor. | ||
| Northern Light Gems 60 State Street | New London | Retail | Black Friday Save 30-80% in store and also on small business Saturday | ||
| The Day Publishing Company 47 Eugene O'Neill Drive | New London | Services | |||
| Grace 46 Pennsylvania Ave | Niantic | Retail | Holiday deals are offered all season long! Follow along on our website and social media channels for the latest shopping specials. | ||
| Wild Birds Unlimited 190 Flanders Road | Niantic | Retail | Hot Pepper Cranberry Wreath - Spend $50, get 50% OFF Hot Pepper Cranberry Wreath! Offer valid December 4th thru December 24th. | ||
| Farmtrue 81 Norwich Westerly Road | North Stonington | Food & Beverage | Save 25% off all holiday gift packages, 15% off sitewide, free soap with a purchase of $100 or more. Offer valid from Friday, November 27, 2020, 12:00 AM through Monday, November 30, 2020, 11:59 PM. | ||
| Keith's Appliances 320 W Thames St | Norwich | Retail | Black Friday at Keith's Appliances | ||
| Small Potatoes 50 Pleasant Street | Norwich | Retail | Whisktopia will be on site with their fantastic cupcakes and oreo stuffed cookies! | ||
 | Florence Griswold Museum 96 Lyme Street | Old Lyme | Other | SHOP NOW | We will be having special promotions, but do not have information at this time. |
| Laysville Hardware 171 Boston Post Road | Old Lyme | Retail | |||
| The Bowerbird 46 Halls Road | Old Lyme | Retail | Small Business Saturday: 20% off T. Jazelle Bracelets, Stonewall Kitchen products, and New York Puzzle puzzles. Free Squeezmeez toy with $35+ toy purchase. Free Green Toys car with Green Toys purchase | ||
| Jazzercise 138 Old Boston Post Rd | Old Saybrook | Services | 10 classes for $39! | ||
| Wild Birds Unlimited of Old Saybrook 434 Boston Post Road | Old Saybrook | Retail | Fill-A-Bag Sale 11/13 to 11/30/20. Bring in this ad and get 25% off everything you can fit in our shopping bag! Offer not valid on previous purchases, gift cards, optics, DSC memberships, sale items. | ||
 | Capizzano Olive Oils & Vinegars LLC 5 Coggswell Street, Suite 1 | Pawcatuck | Retail | SHOP NOW | |
| Next Tech Solutions 158 S Broad Street | Pawcatuck | Services | |||
| Rise Nutrition 37 S Broad St, Unit 9 | Pawcatuck | Food & Beverage | Small Business Saturday & Black Friday event featuring special prices for gift baskets & gift cards. Small Business Sat will have free samples & special events for the holiday season. | ||
 | Enchanted Jewelry 131 Norwich Road | Plainfield | Retail | SHOP NOW | Enchanted Jewelry is offering this coupon code on our website exclusive for Holiday Shopping Trail shoppers: EJgivesthanks to receive 35% off one item on our specials tab! Buy online, pick up in-store |
| Fleming's Feed 353 Route 165 | Preston | Retail | Sale flyer & in-store sales 11/27-12/24/2020 | ||
| Renee's Bistro and Working Girl Catering 142 School St. Putnam, CT 06260 | Putnam | Food & Beverage | |||
| Wonderland Comics 160 Main Street | Putnam | Retail | Sale details will be posted on the store Facebook page as we get closer to the holiday season. | ||
| Artisans at Middle River 60 Main Street | Stafford Springs | Retail | We will be participating in Small Business Saturday with a raffle for a gift basket filled with items donated by our 30+ artisans in the shop. | ||
| Blazing Saddles Consignment 85 Main Street | Stafford Springs | Retail | Consignment saddles and tack, equestrian library, gifts, and local artisans. Laura Claman Equine Solutions office and equine services. | ||
| Three Graces Vintage Thrift 2 River Road | Stafford Springs | Retail | Three Graces always has everything on sale Thousands of items and styles available | ||
| Fleming's Feed 786 Stonington Rd | Stonington | Retail | Flyer and in-store sale 11/26-12/24/2020 | ||
| Rochelle's Boutiques 22 Bayview Ave Unit 77 | Stonington | Retail | Rochelle's Boutiques offer a wide range of gifts for everyone on your list! Black Friday Weekend: STOREWIDE SALE in all locations! Rochelle's Velvet Mill Hours: FRI: 10-8, SAT: 9-7, SUN: 11-5 | ||
 | Stonington Community Center 28 Cutler Street | Stonington | Retail | SHOP NOW | Selected items 25 to 50% off storewide! |
| Stonington Vineyards 523 Taugwonk Rd | Stonington | Food & Beverage | 10% off 6 bottles of wine. Use local wine for your holidays! | ||
| The Beer'd Brewing Co. 22 Bayview Ave | Stonington | Food & Beverage | Up to 40% off Marked Glassware on Small Business Saturday [11/28/2020 - In Store ONLY | NOT VALID ONLINE] | ||
| Red Barn Creamery Stearns Farmstand 483 Browns rd. | Storrs | Food & Beverage | |||
| Tolland Red & White 46 Tolland Green | Tolland | Retail | |||
| Chili's Grill & Bar 2000 Norwich NL Tpke | Uncasville | Food & Beverage | |||
| Montville Florist 315 Route 32 | Uncasville | Retail | |||
| Ivy's Simply Homemade 316 Boston Post RD | Waterford | Food & Beverage | |||
| Westbrook Outlets 314 Flat Rock Pl | Westbrook | Retail | |||
 | Melissa Ashley Brides 32 High St. | Westerly, RI | Retail | BOOK AN APPOINTMENT | White Saturday Sample Sale. We are clearing out some inventory to make way for new samples to arrive in the new year! We will have wedding dresses, mothers dresses and formalwear deeply discounted! |
| The Hoot 86 Storrs Rd | Willimantic | Retail | |||
| Willimantic Food Co-op 91 Valley Street | Willimantic | Retail | |||
| Pink Basil 27 Coogan Boulevard | Mystic | Food & Beverage | |||
| Main Avent Sports & Apparel 66 Franklin Street | Norwich | Retail | SHOP NOW | Holiday Pajama Sets , With Custom Branded Merchandise for Sale | |
| Puffins Restaurant 169 Thames Street | Groton | Food & Beverage | |||
| Zest Fresh Pastry 22 Bayview Ave | Stonington | Food & Beverage | |||
| Zest Coffee Bar 749 Colonel Ledyard Hwy | Ledyard | Food & Beverage | |||
 | Terrence Irving Photography | Services | BOOK NOW | As part of the ShopBlackCT.com holiday promotion, use SHOPBLACKCT20 to get a complimentary engagement photo session with any wedding booked between 11/27 and 12/31. Enter code in website contact form. | |
| Mystic Cheese Co 225 Leonard Drive | Groton | Food & Beverage | |||
 | Above All Else, Success in Life and Business aboveallelse.org/books | Other | SHOP NOW | Mention the Chamber of Commerce and get 15% off when you place your order on the web site through Paypal. Three award-winning books in different genres that make a great holiday gift. | |
 | Michael's Dairy 629 Montauk Avenue | New London | Food & Beverage | SHOP NOW | Michael’s Dairy gift certificates make great gifts! “Buy One Pint, Get One at Half Price” sale, while they last! Coupon code PINTSALE. 10% discount on online breakfast orders! Coupon code BREAKFAST. |
| Norwich Arts Center 62 Broadway | Norwich | Entertainment | “Small Treasures” holiday show: FREE gift wrapping for Chamber members w/ any purchase in our galleries on Dec. 5th. Every Sat. in Dec. you can shop locally for unique, ornaments, cards, art & more. | ||
| Xfinity Store by Comcast 220 Ct-12 | Groton | Retail | |||
| Matthew's Catering Co. 15 East Main Street | Central Village | Food & Beverage | We offer gift certificates, fresh-made meals-to-go (pickup or free local delivery) through Matthew's Market, plus customized catering. Menu posted daily on our Facebook page, or call 860-382-2907! | ||
| Mystic Luxury Cinemas 18 Coogan Boulevard | Mystic | Entertainment | For a limited time, purchase a gift card and receive free movie ticket(s). Concessions available to-go. We're available for private rentals; any film, any day, watch your favorites on the big screen! | ||
| Gordon's Yellow Front Wines & Liquors 177 Colman Street | New London | Food & Beverage | |||
| Gourmet Galley Catering, LLC 138 Norwich Westerly Road | North Stonington | Food & Beverage | GG at Home offers fresh and frozen eco-friendly packaged meals including: salads, entrees, soups, hors d’oeuvres, and desserts, as well as locally sourced food products and specialty food items. | ||
| One Personal Grooming Studio 20 Bank Street | New London | Services | Every time you visit during the month of December, enter yourself or someone you know that could use some pampering into a drawing to win a luxurious champagne facial and body polish! | ||
| 2 Wives Brick Oven Pizza 45 Huntington St | New London | Food & Beverage | We deliver through UberEats & DoorDash! Stop in for award-winning brick oven pizza, fresh pasta, salads, and Italian bread sandwiches in a casual dinner atmosphere, conveniently located. | ||
| Fiddleheads Natural Foods Coop 13 Broad Street | New London | Food & Beverage | |||
| Noodles & Rice Bistro 165 Bank Street | New London | Food & Beverage | |||
| ABC PhotoLab Olde Mistick Village - 27 Coogan Boulevard; Building 1A | Mystic | Retail | |||
| Marvel Home Decorating 15 Chesterfield Road | East Lyme | Retail | |||
| Holmberg Orchards & Winery 12 Orchard Lane | Gales Ferry | Food & Beverage | |||
| Rug Decor LLC 21 East Main Street | Mystic | Retail | |||
| Shore TV & Appliance 1416 Gold Star Highway | Groton | Retail | |||
| Shoreline Sewing Machine Company 27 North Main Street | Old Saybrook | Retail | |||
| The Classy Lion 165 State St, Suite 322 | New London | Retail | The Classy Lion will open it's petite boutique and workroom to the public for the first time on Small Business Saturday. We offer women's apparel, handmade jewelry, home décor items, and more. | ||
 | Hygienic Art, Inc. 79 Bank Street | New London | Other | SHOP NOW | We are also hosting an outdoor artists' market on Saturday, December 19th from 12-7 pm! We have over 60 artists participating and selling artwork in out Galleries and online store. The most we have ever had for our annual Holiday market, Art = Gift. So far, we have sold over $3K of art and handmade items since Friday December 4th. We are very proud and excited! Featuring furniture installation by Sampson's Home Improvement! |